I just got an e-mail message from Kazuhiro Naya, CEO of VIBBIDI, a new Instagram video editing app, three hours ago. His message started with “I saw the beautiful pictures you posted on Instagram, and decided to send you an e-mail!” and the bottom paragraph was asking me to download the iOS version of the app. (As of this writing, I haven’t checked if there’s an Android version, notwithstanding one for Windows Phone or Blackberry. Eh?)
The e-mail message wrote, “We’re aiming to create a platform where the world’s most beautiful videos will be gathered. The official release is planned for late September. Starting this month, we are sending advanced invitations to users who have breathtaking photos posted on their Instagram!” I immediately went to www.vibbidi.com to check out what this was all about. In the website, the “App” link sent me to a page asking me to enter my e-mail address inside the box labeled, “Enter email to join closed alpha version.” So, does the e-mail message from Naya mean that I’m a pre-alpha invitee? Interesting.
Checking the “Terms” link led me to the company behind Vibbidi – Glue-th, Inc. One Google search led me to www.glue-th.com which contained a single page and no hyperlinks. Hey! It’s a Japanese company.
And so, I clicked the app link in the e-mail message from Naya on my iPad. Egad! It’s a 57.2 MB app! Version 1.0.1 started in May 20, 2015 and I’m downloading version 1.0.7. The one-sentence description says “VIBBIDI is a simple way to make and share a beautiful video.” Adding to that, “We searched for ways to eliminate all the difficult processes involved in creating videos while providing simple tools that anyone can use. We then found a way to combine these simple tools with the ability to make user’s videos beautiful.” Deep.
Here are some texts from their website:
Why We Built VIBBIDI
We believe that within humanity lies the fundamental desire to beautifully set aside and preserve life’s precious moments, to relive beautiful memories whenever one desires and to share ones memories with someone special — regardless of whether it be in the present or future. The form in which we preserve memories may change — from words, to pictures, and then to videos — but the fundamental desire remains the same.
Smartphones have played a large role in satisfying our desire to preserve memories. Through the photographic functions with which smartphones come equipped and the diffusion of many amazing applications, it has become easy to capture life’s many beautiful moments as photographs. However, for many, creating beautiful videos still presents an insurmountable challenge.
We believe that the reason for this is because it can be extremely difficult to create an aesthetically pleasing video. Video editing services are plentiful throughout the world, however, they tend to be difficult to master for general users. People find complex processes overwhelming and wearisome. Naturally, the result is that the average person lacks the ability to create good videos — leaving many of life’s beautiful moments to vanish into obscurity.
As a solution to this difficult problem, we created VIBBIDI. We searched for ways to eliminate all the difficult processes involved in creating videos while providing simple tools that anyone can use. We then found a way to combine these simple tools with the ability to make user’s videos beautiful.
Incredibly simple. Incredibly beautiful.
We hope that VIBBIDI comes to share all of life’s beautiful moments with you.
The end. Okay, download’s complete. Time to try it out. Wish me luck!