Microsoft Philippines Unveils Asia Data Culture Study 2016


I was invited by Dominguez Marketing Communications to a small function affair at the Shangri-La Makati Hotel as Microsoft Philippines unveils its findings from a recently conducted Asia Data Culture Study 2016. The Microsoft Asia Data Culture Study polled 940 business leaders in 13 markets with 269 of them senior business leaders. The study spans Southeast Asia in the following countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Respondents were surveyed about their digital and data strategies, and readiness for the digital economy.

Original Post: (Do not plagiarize.)

The Microsoft Asia Data Culture Study revealed barriers in the business leaders’ pursuit towards digital transformation. While 91 percent of those polled say it is important for their organizations to have a data-driven business, 44 percent of the 91 percent responded they have a full digital strategy in place.

Microsoft Asia Data Culture Study looked at the new data culture which involves creating an analytical workforce, implementing the right infrastructure for data agility, and installing data governance for a more collaborative workforce. But 87 percent of the surveyed business leaders feel that a data culture should be driven from top down with a formalized role in the leadership team. In the Philippines, the respondents all say that the CEO and CIO should share ownership of the data culture, and that an established Chief Data Officer should champion the data culture.

The Microsoft Asia Data Culture Study reveals that business leaders in the Philippines rated real-time analytics, big data analytics and data visualizations as capabilities everyone needs in the next 12 to 18 months. The only contrast to the other countries is placing predictive analytics over big data analytics.


This segues the small business function to bring Microsoft SQL Server 2016 into the picture, a solution to arm businesses into a modern and hypercompetitive market by leveraging technology born from disruptions happening in the cloud, traditional data and business intelligence. Microsoft SQL Server brings two worlds essential to businesses today – the ability to analyze data at incredible speeds, and provide mission critical and intelligent analytical processing.

Microsoft SQL Server OLTP technology is a high-performance feature that combines in-memory analytics or “Columnstore” and OLTP with traditional relationship management, achieving real-time analytics. On top of this, Microsoft SQL Server advanced analytics with R Services helps data scientists and DBAs build intelligent applications to discover more insights about the business.

Microsoft SQL Server Reporting Services offers a way to provide end-to-end mobile business intelligence with paginated reports and updated tools that result in documents that can be easily designed. More mobile business intelligence capabilities will be incorporated into the Microsoft SQL Server Reporting Services so that businesses can create responsive, interactive business intelligence reports optimized for mobile devices.

For six years in a row, Microsoft SQL Server has been the most secure database amongst its competitors, according to Gartner Inc. Microsoft SQL Server Always Encrypted an industry-first feature that protects data at rest and in motion. This means operating on your encrypted data while your applications are being used while offering unparalleled security.

Microsoft SQL Server Stretch Database feature means stretching a single database between on-premise and cloud using Microsoft Azure. The brings costs significantly down because customers do not have to move databases around or worse, mirror it. Microsoft SQL Server Stretch Database is transparent to the running application, and data going to Microsoft Azure can be paused and restarted without downtime.

The popular notion is that enterprise-grade, multi-functional applications cost an arm and a leg, not to mention adding the torso and the head, too. But Microsoft SQL Server is one solution that provides the same competitive performance at half the price. In fact, Microsoft SQL Server does not charge separately for additional enhancers – these are built-in to the system.


The entire session was very productive to a small business advocate like myself. I’ve advised and consulted dozens of SMEs, even micro-enterprises, that need the power of a solution like Microsoft SQL Server but assumes it will break everyone’s bank. Pia de Jesus of Microsoft Marketing and Herms Hermida, Cloud & Enterprise Business Group Lead both led very interesting presentations. So, in my capacity as a leadership coach, management consultant, digital marketing maverick, social blogger, contact center expert, small business activist, startup/early stage adviser, and all-around nice guy (I really had to add that last description – LOL!), here are my key takeaway benefits besides the overall features, functions and benefits Microsoft SQL Server delivers to a business:

The key takeaway for me are the following:

  1. The ability of all Linux installs to now use Microsoft SQL Server,
  2. The ability of Linux dedicated & non-dedicated installs in the cloud to integrate with Azure where Microsoft SQL Server resides,
  3. The ability of Linux apps to work on a Windows 10 environment, and
  4. For the enterprises running Oracle, Microsoft SQL Server is free to migrate.

Yes, those four “key takeaway” points are very, very strong indications that Microsoft is opening itself up not just to the entire computing world but more specifically to the SME market. The first three are already awesome takeaways to the open-source community, let alone the Linux world. The last one is more of an “eat your heart out” bullseye to Oracle, the leading database solution for large companies.

While Microsoft Philippines is giving free licenses to any organization that migrates from Oracle to Microsoft SQL Server, the SME is still fighting its way to enterprise-grade solutions at a fraction of the price. The use of Microsoft SQL Server in a cloud-based Microsoft Azure system packs the punch for recurring costs than purchasing a premise-based solution in a one-time “huge” payment scenario.

Hey! We’re on our way to serve the small guy! Thanks, Microsoft!

For more information, visit to learn more about Microsoft SQL Server 2016.


Source: Onsite presentation & press release from Dominguez Marketing Communications

Photos by @raffypekson


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