About
“Rafael” comes from “Raphael, the Angel.” In the Philippines, it is common to be called “Raffy.” Close friends shout “Paeng,” good enough because of the world reknowned bowling champion, Paeng Nepomuceno. In Grade School, a few called me “Gibson” because I owned one of the few, original Gibson Jumbo Folk acoustic guitar. Senior high school, my CB name was ”Starfleet,” an obvious description of being a Trekkie! At night, women friends call me “Ruffa,” a pun to mean I morph into a girl (LOL!) … and so goes my name of many names …

At a place they call "The Greatest Snow on Earth!" - Brrrrr....!!!
Summary
I’m an advocate of small businesses, cloud solutions and social media for the workplace, helping small groups, teams, and organizations set up, grow and be competitive. I worked for several call center companies and on-demand, hosted call center solutions providers over the past decade. I also run an online job board that assists search and staffing companies.
I am also a trainer and consultant for small business success for cloud and customer contact solutions, and social media, bringing my 26 years of formal and informal workplace experience to bridge the gap between traditional ways of doing business and today’s multimedia means of selling, marketing, operating, service, supporting and developing brands and the business.
The Professional Side
My professional summary reads as:
- 26 years of full-time work experience, 17 years in managerial capacity;
- Creative Marketing ability for successful Promotions and Events and broad Brand Management know-how, having launched several products and promotions and created numerous successful major events;
- Upward product development and customer relations experience in a prominent fixed-wireless broadband internet service provider;
- Clear-cut Sales and Recruitment Management skills, having dealt with strong dealer networks in three Direct Sales companies;
- Extraordinary Customer Service skills, from conceptualizing business service units to successfully implementing service projects and initiatives;
- Considerable experience managing a top-rated media publishing house;
- Extensive contact center technology and operational experience, including ground-up set up of call centers;
- Capable Training and Presentation skills with more than 50 training courses and presentations developed and/or conducted across the entire corporate experience and small to mid-sized businesses;
- Experienced-based knowledge in Online Marketing and Social Media marketing and networking for the workplace;
- Fast and competent problem-solving proficiency;
- Artistic, creative and a penchant for details.
My industry experience is summarized as:

See my CV/resume at LinkedIn.com
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The Personal Side
They say Scorpios are “Hopeless Romantics.” Close friends would actually add “Insanely” or “Psychotically”. My response? I love my kids that much! Life is what you make of it, even if some of its events aren’t in your control. I’ve been a survivor, always aspiring for the “Goose that lays the golden egg” and “Somewhere over the rainbow”–heaven & earth combined. It’s not about money; it’s about life! It allows you to inquisitively ponder each moment and “Think!” As my fave author Napoleon Hill would say, “Think and Grow Rich!” A devout Catholic–not that I revel in every day’s Sainthood but no matter how I get close to other faiths, I still cling-on. Klingon–now that’s a great series & movie (just guess!)
Happiness keeps you sweet, trials keep you strong, sorrows keep you human, failures keep you humble, success keeps you glowing, but only God keeps you going! Woohoo!
Favorite Quotes
- Hope is not a Method.
- Think and Grow Rich.
- Hope for the Best and Plan for the Worst.
- Life is Good.
- God is Good–All the Time!
I have two wonderful kids who live and study in Canada with their Mom.













