There are only some, not all, of the Steve Jobs charisma we can carry on into our daily lives because we also need to be who people know us to have been all these years. The glaring characteristics to Steve Jobs’ rise and fall are his tunnel vision to market wants, sticking to your gut, learning to dance with the men and women of power, hiring the best, being obscenely direct, learning the art of motivational speaking, minding your own business, and continuing to be a product and marketing guy even if you were CEO.














