I spent 7 years in the Direct Sales industry after 7 years in I.T., which was then called EDP and subsequently MIS. Through the years of understanding dealer networks, sales management, salesmanship, customer relations, distribution and such, I came across many acronyms that led to incorporating these business principles in my life. One of these is B.M.W. – known as Birthdays, Marriages and Wakes.

I’ve always heard many versions of sayings that simply tell, “personal stuffs don’t mix well at the workplace.” In my 25+ years of working for a paycheck, I’ve never seen this happen. Your personal side always mixes in the things you do at work. Even at play, your personal self always appears.

Online social networks are about conversations, besides being free, fast and (always available) forever. There are opportunities to use online social networks to market yourself, your organization, products and services. However, each one is distinct from one another and “overkill” will also drive your results downwards. This essay is based solely on my experience.