When you use social media platforms like Facebook, LinkedIn and Twitter, you're not just marketing the company or brand that you are part of, you're also marketing yourself. There is no distinction or dividing line between the two - you are who you are and what you represent in the online social media world, and people will always put two-and-two together.

I spent 7 years in the Direct Sales industry after 7 years in I.T., which was then called EDP and subsequently MIS. Through the years of understanding dealer networks, sales management, salesmanship, customer relations, distribution and such, I came across many acronyms that led to incorporating these business principles in my life. One of these is B.M.W. – known as Birthdays, Marriages and Wakes.

Online social networks are about conversations, besides being free, fast and (always available) forever. There are opportunities to use online social networks to market yourself, your organization, products and services. However, each one is distinct from one another and “overkill” will also drive your results downwards. This essay is based solely on my experience.