Traditional face-to-face networking is always the next step after initiating an online business or social meeting or networking. BMW (no, it's not the car) is one way to become successful in the online networking world.

Online social networks are about conversations, besides being free, fast and (always available) forever. There are opportunities to use online social networks to market yourself, your organization, products and services. However, each one is distinct from one another and “overkill” will also drive your results downwards. This essay is based solely on my experience.